The problem is Cardiovascular Disease (CVD). CVD is a term used to describe all diseases of the heart and blood vessels and is the leading global cause of death, accounting for 17.3 million deaths per year, a number expected to grow to more than 23.6 million by 2030 (American Heart Association). It is estimated that 90% of CVD is preventable. The cause of most CVD is the gradual narrowing or blockage of blood vessels. This process is called atherosclerosis and is due to the build-up of fatty deposits in the lining of blood vessels. There are a number of risk factors associated with developing CVD, including: high blood cholesterol, high blood pressure, smoking, physical inactivity, being overweight, excessive alcohol consumption, diabetes. Many of these risk factors can be prevented and managed by lifestyle changes.
Adopting a healthy lifestyle plays an important role in the prevention and management of CVD, with nutrition/dietary habits being the most important factor.
The Mediterranean Diet and especially olive tree products – olives, olive oil & olive leaves – which are an important component of this diet, are rich sources of polyphenolic compounds with potent free radical-scavenging and anti-inflammatory properties. Polyphenols are the natural bio-active compounds which contribute mostly in the health benefits of olive tree products. The European Food Safety Authority panel (EFSA) has confirmed the relationship between the daily intake of 5mg of olive oil polyphenols and the protection of LDL particles from oxidative stress, while the EU commission authorized a relevant health claim.
The opportunity is to get all the important health benefits of olives, olive oil & olive leaves polyphenols with respect to CVD (as confirmed by EFSA report) & potentially to many other diseases as well (like for example cancer and Alzheimer’s) as per recent articles, scientific studies & research data.
The desired outcome is to improve Cardiovascular Health & the method is to receive the recommended daily dosage of 5mg polyphenolic compoundsin a safe, easy & standardized way to enjoy all the proven - with respect to CVD - plus reported or anticipated - with respect to other diseases - health benefits of olives, olive oil & olive leaves polyphenols.
The unique mechanism is the QH-2™ complex, an optimal standardized combination of natural bioactive polyphenols of Mediterranean Olea Europea olive fruit, olive oil and olive leaves, that exploit synergistic action. Contains a high concentration of the hydroxytyrosol, tyrosol, oleuropein, verbascosides and others in an adequate ratio to obtain a higher activity and efficacy. The product is standardized in hydroxytyrosol and guarantees a high antioxidant activity during DPPH radical scavenging activity tests. Due to this it also has an anti-inflammatory effect. It is obtained through environmentally friendly extraction processes and is 100% natural.